Job Title: PPC Executive
Location: Gandhinagar, Ahmedabad, Gujarat
Job Type: Full-time
Salary: Upto 2,50,000 /Per Annum
Experience Level: 1 year
Job Overview:
We are seeking an experienced and skilled PPC Executive to join our digital marketing team in Gandhinagar, Gujarat. The successful candidate will be responsible for managing and optimizing our company's pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.
Responsibilities:
- Develop and implement effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on investment (ROI).
- Conduct keyword research, analyze competition, and identify new opportunities for PPC campaigns.
- Create and manage PPC campaigns, including ad copy writing, landing page optimization, bid management, and budget allocation.
- Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for better results.
- Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC advertising landscape.
- Collaborate with the digital marketing team to align PPC campaigns with overall marketing strategies and goals.
- Generate detailed reports and provide insights on campaign performance, recommendations for improvement, and return on investment (ROI) analysis.
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field (preferred but not mandatory).
- Minimum of 1+ years of experience in PPC campaign management, preferably with Google Ads and Bing Ads certifications.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Familiarity with web analytics tools, such as Google Analytics.
- Knowledge of landing page optimization and conversion rate optimization (CRO) techniques.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Proficiency in Microsoft Office suite and project management tools.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Alternative Saturday Off.
- Exciting projects and a chance to work with cutting-edge technologies.
If you have a passion for digital marketing, strong attention to detail, and a data-driven mindset, we encourage you to apply for this exciting opportunity.
How to Apply: If you are a motivated HR Recruiter with at least 1 year of recruitment experience and a passion for identifying and attracting top talent, we encourage you to apply. Please submit your resume and a cover letter highlighting your qualifications and recruitment achievements to hr@rayvat.com or call at +91 8000322044
Join our team and play a crucial role in driving organic traffic and online success for our clients through effective paid marketing strategies!